In this area, Google leads Apple by a considerable margin, according to a Glassdoor analysis.Īccording to Glassdoor, which measures employee satisfaction with their employers, Facebook tops the list at #1, but Google isn't far behind at #6. While that may be a way to juice an employer's LinkedIn "inDemand" score, it doesn't necessarily have any bearing on how employees feel at work. The more connections, the more it raises the company's standing in LinkedIn's analysis. Its conclusion? To improve how "in-demand" an employer is, it should encourage LinkedIn connections. Very little additional detail is provided, though LinkedIn does suggest in a blog post that it discovered a high correlation between high net promoter scores (i.e., employees recommend their employer to others) and high in-demand scores. How did LinkedIn calculate the demand for a particular employer? It's quite opaque, but LinkedIn says that it "analyzed over 25 billion data points between members and companies and compared the data with surveys of thousands of members to determine a company's familiarity and engagement score."
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