![]() The newer G96 version of the GeForce 9600 GSO helped cut costs a bit with its narrower 128-bit memory interface, but the majority of sub-$100 GeForces likely remain more expensive to manufacture than their Radeon counterparts. The Nvidia GeForce GT 120M is a DirectX 10 graphics card for notebooks and technically a slower clocked GeForce 130M GT with a lower current consumption. Complex GPUs and memory buses keep costs high, power usage is usually abysmal compared to the efficient Radeon HD 4670, and performance can't quite approach the Radeon HD 4850. Take, for example, the GeForce 9600 GSO, 9600 GT, and 9800 GT, none of which were ever originally intended for the sub-$100 market. ![]() The real thorn in the company's side is the fact that AMD has proven twice now, without a doubt, the smaller, scalable GPU and GDDR5 route it took with the Radeon HD 4000- and 5000-series is a winner from a price/performance/profitability standpoint.Īs a result of AMD's success selling low-cost graphic cards with modest 3D performance, Nvidia has been forced to squeeze high-end GPUs into service as sub-$100 trench fighters. Admittedly, though, with scant availability of AMD's high-end Radeon HD 58 cards, this isn't the root of Nvidia's problems. Nvidia doesn't yet have its DirectX 11 answer ready. The first thing that comes to mind was the successful launch of AMD's new DirectX 11-ready Radeon HD 5000-series.
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